Jewelry is a big market throughout the USA as sales in the industry are tens of billions of dollars. Of all the jewelry being sold, nearly 25% of it is bridal and wedding jewelry. People want to look great for their wedding and other major events in their lives and are willing to pay for jewelry that helps them achieve that.
As a result, there is a lot of competition amongst designers and jewelry companies to capture these interested individuals. Designers need to do all they can to make their brand stand out. The more people see and know about your brand, the better the chance of you converting some of them into customers. But how can you go about making your jewelry brand stand out? Well, this blog post is going to go over a couple of helpful methods.
Carve Out a Particular Niche
The first step to making your jewelry business stand out is to find your angle and identify your niche. If you keep your branding too general, you may have a difficult time grabbing any particular piece of the market. It is a good idea to choose a specific lane.
For example, your niche could be wedding-specific. This means you will focus primarily on things like engagement rings, wedding bands, necklaces and sets. This can impact how you market them to the world. Also, be sure to target your marketing towards those getting married, engaged or even those who want to look good when attending a wedding.
Whatever your niche, focus on them and the types of jewelry that they like to wear. You should have an idea of your ideal customer. It could be the bride herself, the groom, bridesmaids or simply those who want to look good at formal events like weddings. The more specific your niche, the easier it may be to reach potential customers.
Have Great Packaging and Presentation
While the jewelry itself is important, so is the way that it is packaged or presented. The unboxing experience of a product is important, and with so many competitors, your product needs to stand out in shelves, on Instagram or in online stores.
Not only will strong packaging entice people to buy or at least look at your product, but it could also drive them to post about it on social media or show their friends. This could help your product reach several more interested buyers. Also, great packaging could entice people to buy your product and gift it to others.
For example, if a bride wants to get a stunning bracelet or necklace gift for their bridesmaids, they will want to give them something that is packaged and presented beautifully. If the jewelry comes in custom drawstring bags from Deepking, as opposed to a simple box, it can provide a better experience for the gift giver and receiver.
Use Social Media Intelligently
Used by billions of people all over the world, social media is an incredible tool for making your jewelry brand stand out. Places like Instagram, Pinterest, and other platforms are very visual, and showing off your unique designs and/or packaging can be a great way to expand your reach.
If you have a strong social media strategy and presence, it can get you many followers, some of whom will become customers. Also, you can use social media to find potential customers and learn about them by searching for certain keywords. If you sell wedding-related jewelry, this could be searching for terms like bride, wedding, engagement, bridesmaid or others.
We hope the information and tips within this article have been able to help you make your jewelry brand stand out.